Does AMP make sense to our websites?

We frequently discuss the philosophical controversy of the Accelerated Mobile Pages Project. But available case studies show that to certain types of websites it is really helpful. In addition, Google pushes AMP into new segments: for example e-commerce or e-mail. In the talk, we will look at the numbers from the Czech projects and will think about cases where it is worth using AMP. We are also going to look at the drawbacks. Aren’t business benefits redeemed by difficulties in design and development departments?

Social

AMP na #WEBEXPO #WEBEXPO2018 pic.twitter.com/Q0tpUbvuqe

— Lukas Říha (@RihaLu) September 21, 2018

“AMP helped The Washington Post to improve the load time by 88% and increased returning users by 23%” What does Czech media say? by @machal #webexpo pic.twitter.com/Gzr6Dkmh9n

— WebExpo (@webexpo) September 21, 2018

The Average Webpage Is Now the Size of the Original Doom via @machal #WebExpo pic.twitter.com/LtLYwKkwM0

— Roman Ožana (@OzzyCzech) September 21, 2018

I hate #AMP as a user. Loads fast, yes. But I want to share or save the original URL, and I cannot. And I AFAIK there’s no way for users to opt-out. So with AMP, you’re giving up control over your URLs and content to Google in exchange for speed @machal #webexpo

— Honza Javorek (@honzajavorek) September 21, 2018

Links

• WebExpo 2018
• AMP opravuje a zároveň rozbíjí World Wide Web
• Jak AMP chrání rychlost před webaři. A co je jeho největší přínos?
• AMP na Lupa.cz

Thanks to

Michal Staněk; Pavel Jašek, Google; Martin Kuciel, Cuketka.cz; Ludo Jambrich, netMarketer.sk; Jakub Langr, Alza; Creox team; Honza Bien; Robin Pokorný.