We frequently discuss the philosophical controversy of the Accelerated Mobile Pages Project. But available case studies show that to certain types of websites it is really helpful. In addition, Google pushes AMP into new segments: for example e-commerce or e-mail. In the talk, we will look at the numbers from the Czech projects and will think about cases where it is worth using AMP. We are also going to look at the drawbacks. Aren’t business benefits redeemed by difficulties in design and development departments?

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Thanks to

Michal Staněk; Pavel Jašek, Google; Martin Kuciel, Cuketka.cz; Ludo Jambrich, netMarketer.sk; Jakub Langr, Alza; Creox team; Honza Bien; Robin Pokorný.

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Martin Michálek

Autor: Martin Michálek

Nezávislý frontend designér s téměř dvacetiletou praxí a nadšením pro moderní webové postupy a technologie. Píše Vzhůru dolů, školí a je k dispozici pro konzultace. Více informací