We frequently discuss the philosophical controversy of the Accelerated Mobile Pages Project. But available case studies show that to certain types of websites it is really helpful. In addition, Google pushes AMP into new segments: for example e-commerce or e-mail. In the talk, we will look at the numbers from the Czech projects and will think about cases where it is worth using AMP. We are also going to look at the drawbacks. Aren’t business benefits redeemed by difficulties in design and development departments?
I hate #AMP as a user. Loads fast, yes. But I want to share or save the original URL, and I cannot. And I AFAIK there’s no way for users to opt-out. So with AMP, you’re giving up control over your URLs and content to Google in exchange for speed @machal #webexpo— Honza Javorek (@honzajavorek) September 21, 2018
- WebExpo 2018
- AMP opravuje a zároveň rozbíjí World Wide Web
- Jak AMP chrání rychlost před webaři. A co je jeho největší přínos?
- AMP na Lupa.cz
Michal Staněk; Pavel Jašek, Google; Martin Kuciel, Cuketka.cz; Ludo Jambrich, netMarketer.sk; Jakub Langr, Alza; Creox team; Honza Bien; Robin Pokorný.